The Chinese market is widely known as a “Mobile First” industry, where over 1.08 billion locals use their phones to access the internet. Among these users, 884 million are active consumers ready to make online purchases.
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The rise of online shopping trends has significantly accelerated the development of today’s Chinese market. Cosmetics brands, in particular, showed increased demand for the past few years, with over $15.49 billion predicted revenue in 2023.
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The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
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Did you know that selling on Kaola can help you reach Chinese consumers who are constantly seeking premium products? It’s the second-leading cross-border e-commerce platform, recording over $80.7 million in annual sales last year.
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When talking about Chinese beauty standards, most people often think that it refers to the expected physical appearance of women in China. However, over the past few years, the male beauty categories have started gaining popularity and are setting a new trend in the local cosmetics market.
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Career and social networking hold significant importance in the Chinese business scene, especially for foreign B2B marketers seeking local company partners. With the censorship of LinkedIn in China, Maimai emerged as a reliable social networking platform not only for job seekers but also for new brands trying to reach out to potential investors and connect with industry professionals.
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Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
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Artificial intelligence has taken the world by storm, with over 250 million companies worldwide utilizing this technology for their day-to-day business operations. Although the Chinese government has barred access to ChatGPT in China, Baidu took center stage and introduced its AI chatbot, Ernie Bot, to the general public as a local alternative.
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It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
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The conclusion of the previous pandemic has noticeably led to rising demand and consumption within the Chinese fragrance market. With local headlines reporting positive market insights and growing perfume sales, international brands are becoming more eager to seize this opportunity.
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