Education MARKETING CHINA
Driving Student Enrollment in China's Education Market
As the demand for quality education continues to rise, foreign schools and universities are recognizing the immense potential of attracting Chinese students.
At Sekkei Digital Group, we can help your institution unlock the full potential of the digital space to successfully recruit students and thrive in China’s education market thanks our expertise in the Chinese higher-education landscape
490.5 billion
The online education market is now expected to reach 490.5 billion yuan in 2024
1,061,511
of Chinese students were studying for a degree abroad in 2021
1st
China is the largest study abroad market in the world
Powerful Marketing Pillars For Schools And Universities
Our integrated marketing approach is bespoke for each brand covering market studies, China website localization, Baidu SEO and Baidu Advertising, Content Marketing and Chinese social media campaigns on WeChat / Weibo / Douyin to increase enrollments in China.
Enhance Visibility with a Chinese Website and Baidu SEO
- A localized website for China is essential to create a positive experience for parents and students, enabling them to make informed decisions.
- Localization Involves more than translation; it requires optimizing the user experience and interface for the Chinese audience.
- China SEO optimization of all website pages for Chinese search engines like Baidu, Sogou and Qihoo is crucial for higher visibility and search rankings.
- Hosting the website in China with an ICP license ensures compliance with regulations and smooth performance.
- Reliable point of contact is crucial for parents researching international education in China.
Optimize online reputation to attract Chinese students
- A strong reputation and engagement through proactive discussions contribute to brand visibility.
- Publishing content on relevant channels, such as Zhihu, Baidu Zhidao or Douban help build brand visibility
- Develop informative and visually appealing content such as articles, videos, and infographics to showcase your school’s expertise, facilities
- Distribute content on popular platforms like Toutiao and Tencent Video to reach a wider audience.
- Engage in online PR efforts by distributing press releases and news articles through reputable Chinese media outlets such as Sina, Tencent, and NetEase, targeting parents and older generations who value authoritative sources.
Gather a community around your School on Chinese social media
- Elevate brand visibility and foster engagement for your education establishment through strategic social media management.
- We specialize in setting up and managing WeChat, a vital platform for community building in China.
- Tailor content to your Chinese audience, aligning with your brand’s objectives and enhancing visibility through your official WeChat account, group sharing, alumni networks, and collaborations with key opinion leaders (KOLs).
- Actively participate on forums, utilize online press releases, and collaborate with influential individuals such as alumni, professors, and education experts to enhance reputation and generate positive attention.
- Implement effective enrollment and lead generation strategies, leveraging our expertise in utilizing WeChat, Weibo, Douyin and other relevant platforms to attract prospective students and generate quality leads for your education establishment.
Baidu Advertising Campaigns for Lead Generation
- Leveraging Baidu, China’s largest search engine, through targeted ads can effectively generate leads and conversions.
- Visible contact points, including web forms, live chat, WeChat, and phone numbers, are implemented on schools’ landing pages to simplify the process of inquiry for parents and students.
- Baidu SEM is implemented to enhance website visibility, keeping traffic on the school’s pages, resulting in decreased cost per lead (CPL), increased click-through rate (CTR), and generating more leads.
- SDG combines knowledge of China’s laws and marketing expertise to ensure compliance and successful lead generation and student recruitment.
Our Education clients
Our Latest Case Study
Baidu Search Advertising
The UNSW Global approached Sekkei Digital Group to help promote their new Engineering and Science diploma. We combined a few strategies to help spread UNSW Global’s message while also reducing the campaigns CPC and maximize conversions on Baidu.
How we can help
- Providing you with the right knowledge
- Activating your School in China
- Social media consultancy and Operations
- WeChat Management and Social CRM
- Increasing awareness through advertising tailored to China
- Enhancing brands' online reputation
Our capabilities
- Digital Marketing Strategy
- Market studies & Competitive Intelligence
- Chinese social media management
- Baidu SEO & SEM
- Web Development
- Online Reputation
- Content Marketing
increase your enrollments from china for
your school
FAQ
What are the main channels for school promotion in China?
The primary channels for school promotion in China include popular social media platforms like WeChat, Weibo, and Douyin, which offer extensive reach and engagement with the Chinese audience. Additionally, education-specific forums such as Baidu Zhidao and Zhihu, along with education-related websites, are effective channels for promoting schools and engaging with potential students.
How to generate leads for school enrollment programs?
To generate leads for school enrollment programs in China, effective strategies involve utilizing platforms like Baidu, the leading Chinese search engine, to run targeted ads through services like Baidu Zhanzhang. Optimizing website content and implementing search engine optimization (SEO) techniques specific to Baidu can increase visibility and attract potential students. Other tactics include creating informative and engaging content on WeChat official accounts, leveraging Weibo for brand promotion and influencer partnerships, and utilizing lead capture mechanisms like web forms and live chat on school websites.
Is it better to work with a digital agency or sales agents for your recruitment program in China?
Working with a reputable digital agency specializing in education marketing in China, like Sekkei Digital Group, can provide comprehensive and tailored solutions for school recruitment. A digital agency brings expertise in digital marketing across platforms such as WeChat, Weibo, and Baidu, ensuring effective reach and engagement with the target audience. They can also handle market research, localization, content creation, social media management, and compliance with Chinese regulations, providing a holistic approach to recruitment.
Which countries are recruiting Chinese students in 2023?
In 2023, several countries are actively recruiting Chinese students. Popular destinations include the United States, United Kingdom, Australia, Canada, New Zealand, Germany, and France. These countries have well-regarded educational institutions, attractive post-study work opportunities, and tailored programs for Chinese students.
How to Recruit Chinese Students?
Effective strategies to recruit Chinese students involve leveraging platforms like WeChat for content distribution, engagement, and building a community. It is crucial to create localized content in Chinese, addressing the specific needs and preferences of Chinese students and their parents. Engaging with potential students through Baidu Zhidao and Zhihu, education-focused forums, allows for direct interaction and addressing their inquiries. Collaborating with local education agents and consultants can also facilitate student recruitment by leveraging their networks and expertise in navigating the Chinese education market. Implementing online and offline marketing campaigns, utilizing Chinese social media platforms, and maintaining a positive online reputation are vital components of successful student recruitment in China.
Let’s work together!
We want to hear from you.
Learn more about
Education Marketing in China
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China.
According to recent statistics, more than 700,000 Chinese students are pursuing international education globally.