China Digital

Entering the Chinese Tea Market as a Foreign Brand [Full Guide]

Drinking tea has been a long-standing cultural practice of the Chinese people since 2732 BC. So, when it comes to tea consumption, it’s not a surprise that China is the largest market in the world. Chinese consumers will always patronize tea drinks, and the demand for these products has only been increasing in recent years. Because of this, foreign tea importers are moving faster than ever to penetrate this market.

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Chinese tea market

Guide to KOL Marketing in China: How to Get Started for 2024

Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.

Guide to KOL Marketing in China: How to Get Started for 2024 Read More

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