The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
As the bearer of most household purchasing decisions, the power of female consumption in the Chinese market cannot be overlooked. In fact, women in China are considered the third-largest consumer group in the world. It has an impressive market size equivalent to the value of the combined retail markets of Germany, France, and the UK.
The “She Economy” in China: Decoding How Chinese Women Shop Read More
Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2024 Read More
When talking about Chinese beauty standards, most people often think that it refers to the expected physical appearance of women in China. However, over the past few years, the male beauty categories have started gaining popularity and are setting a new trend in the local cosmetics market.
The Future of Male Beauty Market in China [New Trends & Insights] Read More
Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
Vitamins & Health Supplement Market in China [Key Trends] Read More
It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
7 Chinese Wellness Market Trends Foreign Brands Should Know Read More
China’s sneaker market used to be dominated by Western brands like Nike and Adidas. However, the rise of Chinese brands over the recent years has fostered tight competition within the local sports shoe industry.
How to Dominate the Sneaker Market in China [Marketing Guide] Read More
The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?
China International Import Expo – CIIE [Marketing Guide] Read More
China has a distinct digital landscape, but we all know that a good KOL marketing campaign is always an effective strategy to captivate the fragmented Chinese consumer base. Like it or not, Chinese Key Opinion Leaders (KOL) wield substantial influence across major social media platforms in China. And while their prowess molds consumer habits and purchasing decisions, not all popular KOLs suit every brand’s target audience.
9 Hottest KOLs in China That Every Brand Must Work With Read More
In China, festivals hold a special place in the hearts of people, serving as a time for celebration, reflection, and cultural heritage. They provide foreign brands with a unique opportunity to connect with Chinese consumers on a deeper level, foster brand loyalty, and drive business growth. As experts in digital marketing, we have witnessed firsthand the impact that well-executed festival campaigns can have on brand visibility, engagement, and sales.
Dragon Boat Festivities and Qixi Festival – Marketing Opportunities not to be Missed Read More
