Sekkei Digital Group

The Future of Female Gaming in China [Top Market Trends]

April 30, 2024

China still holds the title of the world’s second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?

The Future of Female Gaming in China [Top Market Trends] Read More

Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China?

April 26, 2024

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.

Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More

How to launch WeChat Mini-Program for your brand in China [Guide]

April 25, 2024

When WeChat launched Mini-Programs in 2017, it was met with skepticism. Today, this feature has created over 3.5 million sub-applications from various industries. More than 924 million monthly active users are also utilizing it, covering around 90% of the platform’s population.

How to launch WeChat Mini-Program for your brand in China [Guide] Read More

Opening a Xiaohongshu Store For Your Brand in China [Full Guide]

April 15, 2024

Little Red Book has shown rapid development over the past few years. Beyond the 270 million Xiaohongshu users browsing the platform every month, did you know that around 3 million comments are posted daily on this app requesting product links?

Opening a Xiaohongshu Store For Your Brand in China [Full Guide] Read More

Hotel Marketing in China: Tapping into Chinese Luxury Travelers

April 12, 2024

Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.

Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More

The Basics of WeChat Channels: How Does It Work?

April 10, 2024

Now that your brand has an official WeChat account, what’s next? Perhaps you’re wondering how to spruce up your promotions to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through video content.

The Basics of WeChat Channels: How Does It Work? Read More

WeChat Marketing Guide: How To Utilize China’s Super App

March 27, 2024

The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.

WeChat Marketing Guide: How To Utilize China’s Super App Read More

How to Tap Into China’s Energy Drink Market [Strategies & Trends]

March 20, 2024

Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.

How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More

9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

March 15, 2024

In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.

9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] Read More

8 New Digital Marketing Trends in China [2024 Insights]

March 12, 2024

With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

8 New Digital Marketing Trends in China [2024 Insights] Read More

How to launch WeChat Mini-Program for your brand in China [Guide]

Opening a Xiaohongshu Store For Your Brand in China [Full Guide]

Hotel Marketing in China: Tapping into Chinese Luxury Travelers

The Basics of WeChat Channels: How Does It Work?

How to Tap Into China’s Energy Drink Market [Strategies & Trends]

8 New Digital Marketing Trends in China [2024 Insights]

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