Localizing websites and launching e-commerce stores are proven and tested strategies for foreign companies trying to establish a solid presence in China’s digital ecosystem. You can try other ways to enter the Chinese market, but no matter which one you choose, chances are you’ll circle back to needing an ICP permit.
How to get an ICP license in China [Guide for New Brands] Read More
The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Targeting the right audience is one of the most critical indicators of a successful digital marketing strategy in China. Among the country’s segmented consumer groups, the wealthy Chinese demographic presents a ripe opportunity for financial management firms and other foreign entrepreneurs.
Tapping into Ultra-High Net-Worth Individuals (UHNWI) in China Read More
The implementation of the Great Firewall policy has made website localization essential for foreign brands entering Mainland China. One of the pivotal aspects of this process involves hosting your website locally.
Website Hosting in China: How Does It Work? [Full Guide] Read More
The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
5 Key Trends For High-End Cosmetics Market in China [Full Guide] Read More
Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
Vitamins & Health Supplement Market in China [Key Trends] Read More
Artificial intelligence has taken the world by storm, with over 250 million companies worldwide utilizing this technology for their day-to-day business operations. Although the Chinese government has barred access to ChatGPT in China, Baidu took center stage and introduced its AI chatbot, Ernie Bot, to the general public as a local alternative.
ChatGPT vs Baidu Ernie Bot: How Can These Tools Help Your Brand? Read More
The conclusion of the previous pandemic has noticeably led to rising demand and consumption within the Chinese fragrance market. With local headlines reporting positive market insights and growing perfume sales, international brands are becoming more eager to seize this opportunity.
7 Tips To Dominate the Chinese Perfume Market [Trends & Insights] Read More
The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?
China International Import Expo – CIIE [Marketing Guide] Read More
