Baidu is a platform you can’t skip when conducting SEO in China. Not only because it’s the dominant player in the market but also due to the fact that it has a more sophisticated search algorithm and extensive database than other search engines in the market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
Promoting Overseas Schools in China: Insights & Strategies Read More
According to recent statistics, more than 700,000 Chinese students are pursuing international education globally. Despite the recent decline in enrollment caused by the pandemic, overseas student enrollment is quickly regaining momentum while the global condition improves. And with the locals remaining faithful to the importance of education, international institutions hoping to start attracting Chinese students must develop strategies if they want to connect with their target audience.
Recruiting Chinese Students: Key Market Strategies Read More
How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise. This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.
Digital Healthcare in China Read More
One might think that building a website for a Chinese audience would be easy. Simply take the content from the original website, translate it, create a subdomain for Chinese users, and job done, right? Wrong. The way that people interact with the web varies around the world. Netizens in China have a fairly distinct set of expectations about how a website should look, feel, and navigate.
How to build a Website for China Read More
China is the second largest economy in the world – and the fastest growing. If you want to succeed in the Chinese market, then you need to be aware of
Localization Strategy: How to get started Marketing in China Read More
