The Chinese market stands as a critical player in the global book industry, with a predicted revenue of $13.82 billion in 2024. This impressive figure is hardly surprising, given that an average reader in China consumes over eight books per year.
Book Publishing Regulations in China [ISBN, Copyright, & More] Read More
Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
The Chinese gaming market is the second largest in the world, ranking closely next to the United States. With its growing user base of 720 million, it’s no wonder international companies are eagerly finding ways to make their games available in the country.
How to Break into China’s Gaming Market [Full Guide] Read More
While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: Unlocking How Chinese Quora Works Read More
The implementation of the Great Firewall policy has made website localization essential for foreign brands entering Mainland China. One of the pivotal aspects of this process involves hosting your website locally.
Website Hosting in China: How Does It Work? [Full Guide] Read More
The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.
How To Advertise Medical Products in China [Market Regulations] Read More
Sekkei Digital Group wishes you a Happy New Year of the Dragon!
Happy New Year of the Dragon Read More
In China’s digital-centric market, online video content has become an essential marketing tool for brands attempting to connect and engage with more local consumers.
5 Best Chinese Streaming Platforms [Insights & Strategies] Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
