The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.
WeChat Marketing Guide: How To Utilize China’s Super App Read More
Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.
Women’s Day in China: How Does It Impact Chinese Consumers? Read More
In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
Did you know that more than 70% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.
9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] Read More
China’s online video market has always been unique from the rest of the world. And with YouTube inaccessible in the local market, the Bilibili platform presents itself as an excellent alternative for Chinese consumers.
Bilibili vs YouTube: Does Bilibili Still Matter in China? Read More
With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.
8 New Digital Marketing Trends in China [2024 Insights] Read More
According to the latest records, China is the largest beer market in the world. In fact, the country managed to hold this title for the last eighteen to nineteen years. In 2023, Chinese consumers drank an average of 34.7 liters of beer per person. With this continued demand, numerous successful foreign brands are currently thriving in China’s beer market.
China’s Beer Market Overview [Insights & New Trends] Read More
Unlike the global publishing industry, the Chinese market implements very stringent regulations when it comes to literary publications within the country. However, despite all that, records show that around 502,246 new titles have been published in China over the past year.
Book Fairs in China: Guide for Overseas Publishers & Authors Read More
