As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?
Food Advertisements in China: How Does It Work? [Insights & Tips] Read More
When it comes to live-streaming services, the Chinese market is in a league of its own. While the rest of the world has started selling through real-time content during the pandemic, China has been reaping the perks of this trend since 2016.
The Power of Live Streaming and KOLs in China [Market Insights] Read More
The Chinese market is a complex business landscape to navigate, especially for foreign brands. However, beyond the nitty-gritty of it all, did you know that Chinese traditional festivals can open strategic opportunities to help you resonate with local audiences?
Top 7 China Festivals This 2024 [Marketing Calendar Guide] Read More
From its high spending power to its massive consumer base, the Chinese market has proven time and time again how strong its foundation is. While other countries struggled during the pandemic, China is the only major global economy to record positive growth in 2020.
China Market Entry Strategy: Marketer’s Step-by-Step Guide Read More
The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
The strong desire of Chinese consumers to live a healthy and aspirational lifestyle has led China’s online fitness market to grow exponentially over the past few years. In fact, today’s modern apps are now more than capable of accommodating virtual fitness activities like engaging in digital gyms and watching exercise video routines.
Digital Fitness Market in China: New Trends & Marketing Tips Read More
Drinking tea has been a long-standing cultural practice of the Chinese people since 2732 BC. So, when it comes to tea consumption, it’s not a surprise that China is the largest market in the world. Chinese consumers will always patronize tea drinks, and the demand for these products has only been increasing in recent years. Because of this, foreign tea importers are moving faster than ever to penetrate this market.
Entering the Chinese Tea Market as a Foreign Brand [Full Guide] Read More
As the bearer of most household purchasing decisions, the power of female consumption in the Chinese market cannot be overlooked. In fact, women in China are considered the third-largest consumer group in the world. It has an impressive market size equivalent to the value of the combined retail markets of Germany, France, and the UK.
The “She Economy” in China: Decoding How Chinese Women Shop Read More
Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2024 Read More
Since the rise of social commerce platforms in China, Chinese consumers have been quite taken by livestream shopping trends. In fact, this continuous popularity has led the live commerce market to garner high total retail sales and gross merchandise value of 3.5 trillion yuan in 2022.
Live Commerce in China: 9 Trends New Marketers Should Know Read More
