China’s sneaker market used to be dominated by Western brands like Nike and Adidas. However, the rise of Chinese brands over the recent years has fostered tight competition within the local sports shoe industry.
How to Dominate the Sneaker Market in China [Marketing Guide] Read More
Baidu is a platform you can’t skip when conducting SEO in China. Not only because it’s the dominant player in the market but also due to the fact that it has a more sophisticated search algorithm and extensive database than other search engines in the market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
As the pandemic restrictions dwindle, experts quickly noted how inbound and outbound tourism in China is slowly regaining its previous glory. With this positive market insight, Chinese consumers remain among the most sought-after groups in the travel retail industry.
7 China Retail Travel Market Trends You Must Know This 2023 Read More
It’s no secret that China is the biggest e-commerce market in the world. And with the rise of the digital shopping phenomenon, cross-border online shoppers in the country enjoy access to a vast array of foreign goods from international companies. Beyond the allure of affordability, the convenience of online shopping further lured Chinese consumers into patronizing imported goods.
7 Best Cross-Border E-Commerce Platforms in China Read More
Living in China, there are certain apps that are unavoidable; Tencent’s WeChat is one, the other being Meituan-Dianping. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands.
Meituan Dianping: The One-Stop Super App in China Read More
If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has
Social Shopping for Ecommerce in China Read More
Founded in 2000 by Robin Li and Eric Xu, in just 15 years Baidu has become one of the largest search engines in the world. But the road to success
The Fathers of Baidu. The Story Behind the Curtains. Read More
