When it comes to Chinese e-commerce, the first thing that often comes to mind is popular local platforms like Tmall, JD.com, or Little Red Book. But did you know that there’s another market that can help you connect with consumers in China? According to 2022 market data, Pinduoduo surpassed JD.com as the second-largest Chinese e-commerce platform.
What is Pinduoduo & How to Get Started [Marketing Guide] Read More
Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.
Top 6 Social Commerce Platforms in China [Marketer’s Guide] Read More
China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.
Women’s Day in China: How Does It Impact Chinese Consumers? Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.
8 New Digital Marketing Trends in China [2024 Insights] Read More
The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.
How To Advertise Medical Products in China [Market Regulations] Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?
Food Advertisements in China: How Does It Work? [Insights & Tips] Read More
