The conclusion of the previous pandemic has noticeably led to rising demand and consumption within the Chinese fragrance market. With local headlines reporting positive market insights and growing perfume sales, international brands are becoming more eager to seize this opportunity.
7 Tips To Dominate the Chinese Perfume Market [Trends & Insights] Read More
As November 11 approaches, Chinese consumers gear up for the biggest shopping season in the local market. The impact of this festival is relatively connected to the fact that it occurs on the same day as China’s Singles Day.
11.11 Shopping Festival in China: Best Brand Strategies & Trends Read More
China’s sneaker market used to be dominated by Western brands like Nike and Adidas. However, the rise of Chinese brands over the recent years has fostered tight competition within the local sports shoe industry.
How to Dominate the Sneaker Market in China [Marketing Guide] Read More
The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?
China International Import Expo – CIIE [Marketing Guide] Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
Although Chinese watch brands have gained international recognition over the years, there’s no denying that the country’s local consumer market still strongly prefers foreign luxury watches.
Luxury Watch Market in China [Industry Overview & Marketing Tips] Read More
It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
With natural beauty trends dominating the local and global markets, skin care products are becoming more popular among Chinese consumers. The segment continues to show rapid growth every year, making it an indispensable part of China’s beauty and personal care market.
How Can Foreign Skincare Brands Enter China? [Guide & Tips] Read More
China has a distinct digital landscape, but we all know that a good KOL marketing campaign is always an effective strategy to captivate the fragmented Chinese consumer base. Like it or not, Chinese Key Opinion Leaders (KOL) wield substantial influence across major social media platforms in China. And while their prowess molds consumer habits and purchasing decisions, not all popular KOLs suit every brand’s target audience.
9 Hottest KOLs in China That Every Brand Must Work With Read More
