China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?
Food Advertisements in China: How Does It Work? [Insights & Tips] Read More
The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
As the bearer of most household purchasing decisions, the power of female consumption in the Chinese market cannot be overlooked. In fact, women in China are considered the third-largest consumer group in the world. It has an impressive market size equivalent to the value of the combined retail markets of Germany, France, and the UK.
The “She Economy” in China: Decoding How Chinese Women Shop Read More
Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2024 Read More
According to the 2023 statistics, there are approximately more than one billion Chinese internet users worldwide. With around 76% of the country’s population transacting online, it’s no wonder more businesses are pouring efforts into their local social media marketing strategies.
Top Chinese Social Media Platforms in 2024: A Comprehensive Guide for Marketers Read More
Baidu is not the only search engine new brands can explore when generating leads or traffic within the Chinese digital landscape. Sogou stands out as a notable alternative, offering unique opportunities to enhance your brand’s exposure within the local market.
5 Ways Sogou Search Engine Can Boost Your Brand in China Read More
The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
5 Key Trends For High-End Cosmetics Market in China [Full Guide] Read More
When talking about Chinese beauty standards, most people often think that it refers to the expected physical appearance of women in China. However, over the past few years, the male beauty categories have started gaining popularity and are setting a new trend in the local cosmetics market.
The Future of Male Beauty Market in China [New Trends & Insights] Read More
It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
7 Chinese Wellness Market Trends Foreign Brands Should Know Read More
