Since the rise of social commerce platforms in China, Chinese consumers have been quite taken by livestream shopping trends. In fact, this continuous popularity has led the live commerce market to garner high total retail sales and gross merchandise value of 3.5 trillion yuan in 2022.
Live Commerce in China: 9 Trends New Marketers Should Know Read More
According to the 2023 statistics, there are approximately more than one billion Chinese internet users worldwide. With around 76% of the country’s population transacting online, it’s no wonder more businesses are pouring efforts into their local social media marketing strategies.
Top Chinese Social Media Platforms in 2024: A Comprehensive Guide for Marketers Read More
In a market as digitalized as China, QR codes play an important part in strengthening the connection between brands and their target audiences. Out of all the local social media apps, the WeChat QR code scanner is the most widely used by Chinese consumers.
WeChat QR Codes in China: Everything You Need To Know Read More
Baidu is not the only search engine new brands can explore when generating leads or traffic within the Chinese digital landscape. Sogou stands out as a notable alternative, offering unique opportunities to enhance your brand’s exposure within the local market.
5 Ways Sogou Search Engine Can Boost Your Brand in China Read More
Weibo is among the largest Chinese social media platforms next to WeChat. With its high engagement rate and massive 600 million user base, the platform serves as an excellent place for quick and efficient promotion.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.
WeChat vs. Weixin: 7 Differences Foreign Brands Must Know Read More
Attending trade fairs in China can appear especially daunting for international brands attempting to enter the local market. However, with key industry players in attendance, these events can help generate interest in your company and even lead you to find potential domestic partners within the Chinese business scene.
9 Trade Fairs in China Every Brand Must Attend This 2024 Read More
The Chinese market is widely known as a “Mobile First” industry, where over 1.08 billion locals use their phones to access the internet. Among these users, 884 million are active consumers ready to make online purchases.
WeChat Pay vs Alipay: A Guide to China’s Mobile Payment Apps Read More
The rise of online shopping trends has significantly accelerated the development of today’s Chinese market. Cosmetics brands, in particular, showed increased demand for the past few years, with over $15.49 billion predicted revenue in 2023.
11 Best Chinese Marketplaces for Beauty Brands Read More
