The Chinese gaming market is the second largest in the world, ranking closely next to the United States. With its growing user base of 720 million, it’s no wonder international companies are eagerly finding ways to make their games available in the country.
How to Break into China’s Gaming Market [Full Guide] Read More
While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: Unlocking How Chinese Quora Works Read More
The implementation of the Great Firewall policy has made website localization essential for foreign brands entering Mainland China. One of the pivotal aspects of this process involves hosting your website locally.
Website Hosting in China: How Does It Work? [Full Guide] Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?
Food Advertisements in China: How Does It Work? [Insights & Tips] Read More
From its high spending power to its massive consumer base, the Chinese market has proven time and time again how strong its foundation is. While other countries struggled during the pandemic, China is the only major global economy to record positive growth in 2020.
China Market Entry Strategy: Marketer’s Step-by-Step Guide Read More
The strong desire of Chinese consumers to live a healthy and aspirational lifestyle has led China’s online fitness market to grow exponentially over the past few years. In fact, today’s modern apps are now more than capable of accommodating virtual fitness activities like engaging in digital gyms and watching exercise video routines.
Digital Fitness Market in China: New Trends & Marketing Tips Read More
Drinking tea has been a long-standing cultural practice of the Chinese people since 2732 BC. So, when it comes to tea consumption, it’s not a surprise that China is the largest market in the world. Chinese consumers will always patronize tea drinks, and the demand for these products has only been increasing in recent years. Because of this, foreign tea importers are moving faster than ever to penetrate this market.
Entering the Chinese Tea Market as a Foreign Brand [Full Guide] Read More
When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.
WeChat vs. Weixin: 7 Differences Foreign Brands Must Know Read More
The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
5 Key Trends For High-End Cosmetics Market in China [Full Guide] Read More
