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ASO Localization Tips for China Market

April 24, 2020

Mobile apps are, and have always been at the center of consumer behavior in China. China\’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers. Taking full advantage of App Store Optimization (ASO) can ensure that your app is favored over the competition. Whether you are brand new to app store optimization, or eager to fine-tune your ASO strategy, these tips will assist you in maximizing your app store success.

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Top 10 ASO tips for Localization in China

The Fundamentals of Tencent Advertising in China

January 20, 2020

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.

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How effective is LinkedIn for B2B Marketing in China

January 10, 2020

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience.  That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.

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How effective is LinkedIn for B2B Marketing in China

WeChat Store: The Ultimate Guide to Cross-Border E-commerce

November 15, 2019

Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.

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