There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile […]
How the Rise of Short Videos Platforms is Important for your Brand Read More
WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat
WeChat SEO: WeChat Search Features Brands Should Know Read More
If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has
Social Shopping for Ecommerce in China Read More
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance
Digital Content Marketing: 3 Types you Should Know Read More
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything
TikTok for the Chinese Digital Marketing Sphere Read More
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year,
China Social Media Impact Report 2017 Read More
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat. Well, in the same way that
How frequently do expats use WeChat? Read More
What is whatsapp? WhatsApp is an instant messaging service for smartphones created in 2009 by two former Yahoo engineers: Jan Koum and Brian Acton. The founders’ original idea was to
What is whatsapp? Everything you need to know Read More
