Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.
Top 7 Weibo Campaign Tactics for Foreign Brands in 2023 Read More
New Chinese social media apps are emerging, each tailored to its unique niche. Joining these channels will not only increase brand awareness but also help you get closer to your target audience. Here are insights into niche Chinese social media platforms and the different methods foreign companies can use to attract users into patronizing their brands.
5 Niche Chinese Social Media Platforms for Your Business Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
International businesses have a myriad of options to attract local consumers, from traditional advertising methods and social media campaigns to boosting their presence in Chinese search engine platforms. Because of this, it’s not surprising if you haven’t heard of the Toutiao platform until now. However, it’s worth noting that there are over 332 million Toutiao users on the platform as of 2021.
How Toutiao Advertising works for Businesses in China Read More
Collaborating with top Chinese KOLs is a proven strategy to promote brands in China, but you should know that your marketing plans won’t last long without a well-thought-out approach. Unfortunately, many marketers tend to overlook this problem when executing their campaigns. Regardless if you’re working with the most famous Chinese influencers, numerous factors, ranging from inadequate market knowledge to unclear brand expectations, can derail a KOL marketing campaign completely.
KOL Marketing: Top Mistakes to Avoid in China Read More
Last week, China just completed its mid-year e-commerce shopping festival known as “618”. 618 refers to June 18th, which was the anniversary of JD at first. It then became the
China 618 Shopping Festival Sales Data for 2022 Read More
In this guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and how to get started.
Put simply, live commerce is the combination of online live-streaming with e-commerce. It can be thought of as teleshopping for the 21st century. What the television did for home shopping in the 1980s and 1990s, with companies like QVC becoming multi-billion-dollar juggernauts in just a decade or two, smartphones are doing for all shopping in the 21st century, at a significantly hastened pace.
Your 2022 Tmall Live-Streaming Guide Read More
In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.
Tmall Stores: Between Local & Cross-border e-Commerce Read More
In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
Why B2B Businesses Should Leverage the Power of Marketing Automation Read More
Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.
Analytics Tools to Grow Your Business Read More
