Did you know that more than 70% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.
How Does Little Red Book Advertising Work? [Full Guide] Read More
In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.
9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] Read More
China’s online video market has always been unique from the rest of the world. And with YouTube inaccessible in the local market, the Bilibili platform presents itself as an excellent alternative for Chinese consumers.
Bilibili vs YouTube: Does Bilibili Still Matter in China? Read More
According to the latest records, China is the largest beer market in the world. In fact, the country managed to hold this title for the last eighteen to nineteen years. In 2023, Chinese consumers drank an average of 34.7 liters of beer per person. With this continued demand, numerous successful foreign brands are currently thriving in China’s beer market.
China’s Beer Market Overview [Insights & New Trends] Read More
While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.
Zhihu Marketing Guide: Unlocking How Chinese Quora Works Read More
The Chinese market is a complex business landscape to navigate, especially for foreign brands. However, beyond the nitty-gritty of it all, did you know that Chinese traditional festivals can open strategic opportunities to help you resonate with local audiences?
Top 7 China Festivals This 2024 [Marketing Calendar Guide] Read More
Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2024 Read More
Weibo is among the largest Chinese social media platforms next to WeChat. With its high engagement rate and massive 600 million user base, the platform serves as an excellent place for quick and efficient promotion.
The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] Read More
Consistent customer interactions can be challenging to manage while executing daily business processes. If you want a more streamlined workflow, the best solution is to get your digital marketing strategies fully integrated within reliable CRM tools.
Finding the Right CRM in China: Best Platforms For Your Brand Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
