Sekkei Digital Group

How effective is LinkedIn for B2B Marketing in China

January 10, 2020

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.

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Baidu Tieba: A Beginner’s Guide to China’s Largest Online Community

January 2, 2020

Finding your niche through all the marketing campaigns from competitors can really put your marketing skills to the test. Which is why you should stay open-minded and utilize alternative platforms such as Baidu Tieba. Baidu Tieba is one of the largest and most underutilized top social media platforms in China.

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SEO Services for Small Business

November 20, 2019

You often see SEO or Search Engine Optimization mentioned by either famous brand or small businesses, that it helps ensuring your brand presence to your target audience and staying in front of competitors when searching on Search Engines. When more than 90% of internet users are using search engines to look for answers, businesses should not ignore the power of SEO.

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WeChat Store: The Ultimate Guide to Cross-Border E-commerce

November 15, 2019

Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.

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WeChat Trends in 2020 – One Step ahead in China Digital Marketing

November 8, 2019

2020 will be a busy year for WeChat, with a range of updates and changes that will help to advance and evolve the platform, and provide new opportunities for both users and brands.

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Baidu SEO – the China Tips, the Search Approach

October 25, 2019

As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.

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Meituan Dianping: The One-Stop Super App in China

October 21, 2019

Living in China, there are certain apps that are unavoidable; Tencent’s WeChat is one, the other being Meituan-Dianping. Millions of Chinese citizens rely on these apps every day in almost every aspect of their lives. Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands.

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Mobile Optimization: Guide for Your Chinese Site

October 11, 2019

In China’s digital world, more often than not, users are conducting extensive searches on their phones, not from desktops. By the end of 2018, the number of smartphone connections surpassed 1 billion, securing China’s position as the largest mobile market globally.

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What is affiliate marketing? Top 5 platforms in China

September 27, 2019

When it comes to brand exposure you have quite a few options that you can pursue; there is social search optimization, social media marketing, Baidu Ads, along with many other forms of marketing.

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