The Chinese mobile game industry has gained a lot of momentum over the past years and promoting your mobile game has become just as important as designing your levels or […]
Mobile Game Promotion: The Most Important Platforms in China Read More
Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can
Baidu SEO Marketing Guide 2019 : Everything You Need to Know Read More
Arguably one of the most creative innovations to come out of the Chinese digital landscape, WeChat Mini Programs (MPs) are at the forefront of disrupting how consumers interact with apps.
WeChat Mini Programs: Avoid Wrong Design Principles&Practices Read More
While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands
WeChat CRM: The New Era of Consumer Marketing on WeChat Read More
With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo.
What is weibo? Is Sina Weibo still Relevant for your Brand? Read More
These days, agencies more than often fail to mention that an overwhelming large number of international brands fall flat when marketing in China. With the largest middle class in the
Marketing in China: foreign campany avoids 3 Mistakes Read More
Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90\’s kid is spending carefree compared to their international peers. This group has a greater sense of
Digital Marketing in China: 90’s Kid is Spearheading the Future Read More
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program
Baidu Smart Programs: The Race to the Post-App Era with WeChat Mini Programs Read More
In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion
KOL Marketing: 2020 Campaign Strategy in China Read More
Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to
Social Search Optimization: How to Boost your Search Rankings with WeChat & RED Read More
