China Digital

F&B in China – B2B Digital Success Formula

June 16, 2021

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

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HTTPS vs HTTP: For Your Chinese Website

September 4, 2020

When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.

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In-Feed Ads : Industry & Competitors Analysis

August 21, 2020

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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WeChat in-feeds

How Tapjoy, Applovin, Vungle, Unity make Gaming successful

May 29, 2020

Whether you enjoy the occasional mobile game yourself or know friends that do, it is hard to miss – Gaming has been on a meteoric rise. In 2020, almost half of the population (3.5 billion people) own a smartphone. The technology of our phones has been evolving at a staggering pace, allowing people to enjoy a level of mobile Gaming that has come to rival stand-alone consoles. With each year, the technology in mobile phones is getting exponentially better.

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ASO Localization Tips for China Market

April 24, 2020

Mobile apps are, and have always been at the center of consumer behavior in China. China\’s app economy surpasses most other markets in consumer spending, the number of apps used, and the overall time spent in apps. Nevertheless, getting your app discovered and downloaded can be quite a challenge considering how fragmented the Chinese app market is with more than 400 third-party app stores available to consumers. Taking full advantage of App Store Optimization (ASO) can ensure that your app is favored over the competition. Whether you are brand new to app store optimization, or eager to fine-tune your ASO strategy, these tips will assist you in maximizing your app store success.

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Top 10 ASO tips for Localization in China

How Chinese Work from Home During COVID-19

April 3, 2020

The past few months have definitely been a challenge around the world, as health experts attempt to get ahead of the coronavirus. As the pandemic continues to spread and people take to their homes, businesses are being forced to adapt and make drastic changes to stay afloat.
During this time, virtual office and automation tools can help businesses stay productive without employees having to overwork from not being in the office. Luckily for us, Tencent, Alibaba, and ByteDance are offering office productivity tools designed to support remote work and help you stay connected with your employees.

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How Chinese Work from Home During COVID-19

The Fundamentals of Tencent Advertising in China

January 20, 2020

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.

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