Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year, […]
China Social Media Impact Report 2017 Read More
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat. Well, in the same way that
How frequently do expats use WeChat? Read More
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how
What are WeChat mini-app stores and why should you care? Read More
Much has been said about the three-way battle between Chinese internet giants Baidu, Alibaba and Tencent (commonly referred to as China BAT) and the different digital fields in which they
Hongbao : The digital red envelope war in China Read More
Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Pay, and taking a closer look at the way it functions in Mainland
WeChat Pay Hong Kong: Different from Mainland China Read More
Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every
2016 WeChat Data Report Read More
It’s that time of the year again ladies and gentleman, records are set to be broken and people all over the country are readying themselves to consume for the sake
What’s WeChat’s role in the 11/11 shopping festival? Read More
Hello to all readers! This week we’ll be taking a closer look at several creative WeChat campaigns that have caught our attention in recent times. WeChat’s ever-expanding functions provide marketers
The top 5 most creative WeChat campaigns Read More
It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not,
The Ultimate Guide to WeChat Public Account Ads Read More
Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have
Part 3: The Ultimate Guide to WeChat Coupon Ads Read More
