The education industry is among the most prioritized market segments in China. With the local government pushing policies to encourage Chinese students to study abroad, leading international education events opens doors for foreign organizations to explore this lucrative business opportunity.
These exhibitions often occur within the country’s major cities and regions, attracting thousands of key influencers and decision-makers in the industry.
In this post, we’ll discuss how to prepare for these events and determine which international education expo in China is worth joining this year.
7 Upcoming Education & Training Trade Shows in China
1. China Annual Conference & Expo for International Education (CACIE)
Since its foundation in 2000, the China Annual Conference & Expo for International Education (CACIE) prides itself on hosting one of the largest academic trade events in the Asia Pacific.
Last year, this event managed to attract over 65,000 participants. Around 1000 organizations came together to join the exhibition, including government bodies and academic institutions from more than 60 countries worldwide.
CACIE 2023 at Beijing (Source: People’s Daily Online)
Beyond exhibitions, the trade show also facilitates networking events, forums, and seminars. These programs feature industry professionals and representatives from reputable universities and colleges within the country and around the world.
In 2024, the China Annual Conference & Expo for International Education (CACIE) will take place in Beijing, China, from October 31 to November 2, 2024. The main event is expected to commence at the China National Convention Center (CNCC).
Beyond the exhibition in Beijing, part of the CACIE program also takes place in three other regions:
- Guangzhou Yuexiu International Congress Center (Oct 26, 2024)
- Shanghai World Expo Exhibition & Convention Center (Oct 27, 2024)
- Chengdu CYNN Hotel (Oct 29, 2024)
2. CCE China Quality Education Expo
The China Quality Education Expo (CCE) is the perfect platform for brands interested in making a mark in China’s education market. This event promotes innovative academic solutions for Chinese students, industry professionals, schools, and parents.
In its previous installations, the event garnered over 35,000 professional visitors. This crowd includes investors, principals, agents, and organizations interested in education development at the primary and secondary levels.
Source: China Quality Education Expo
There are approximately 300 exhibitors in last year’s event. On top of that, the thousands of people attending CCE are welcomed with forums, topic-sharing, and more than thirty activities to engage and connect with its audiences.
This networking trade show often takes place in the Spring. In 2024, CCE will commence from April 1 to 4 in Shanghai, China.
Source: CCE Official Website
3. Hebei Educational Equipment Exhibition
Another event platform education-related brands can consider attending this year is the Hebei Educational Equipment Exhibition. While not as massive as other events on this list, it’s a dedicated exhibition that focuses on academic learning patterns in North China regions.
The 2024 edition of this trade show is said to be divided into four exhibition areas: general education, primary education, vocational/higher education, and smart sports.
According to 10times, the Hebei Educational Equipment Exhibition is set to take place at the International Convention Center in Shijiazhuang, China. The fair will run for three days, from 6th to 8th of April 2024.
Source: Hebei Educational Equipment Exhibition
4. China Preschool Education Exhibition (Kids Expo China)
The 2024 China Preschool Education Exhibition will be held from June 14 to 16 alongside the 14th International Kid’s Education Expo at the Poly World Trade Expo.
The scale of these events makes them a perfect place to connect with education agents and representatives around the world.
It features an exhibition area of 22,000 square meters, capable of accommodating more than a thousand booths. Its organizers gathered over 500 brands invested in local education and 100 ambassadors and experts to engage in activities like forums and workshops.
Source: Kids Expo China
The exhibition covers the entire spectrum of early childhood education, like nursery programs, teaching materials, curriculums, equipment, and supplies.
It’s also one of the few events highlighting talks about the digitization of preschool education, STEAM (Science, Technology, Engineering, Arts, and Mathematics), online learning platforms, and other innovative ventures within the market.
5. Higher Education Expo China (HEEC)
The Higher Education Expo China is a highly recognized event by the local government when it comes to student recruitment. With its long history, the exhibition was already held in 25 cities and regions in the local market.
The expo features a range of activities, including conference discussions, the merging of resources, and insights from leading authorities.
At the main event, there are opportunities for schools and regions to forge partnerships through cooperation agreements alongside presentations from experts specializing in innovative higher education practices.
Source: Higher Education Expo China (HEEC)
If you’re thinking of marketing an overseas school program in China, it’s an excellent place to find partners and agents, considering its 100,000 on-site visitors. Previous installments of the exhibition also attracted a total of 15 million online participants.
It also hosts over 1500 academic institutions within China’s education market, allowing you to find prospective domestic partners for your business. Besides that, around 1000 participating exhibitors are attending this expo.
6. Beijing International Preschool Tools & Kindergarten Supplies Exhibition
BJKSE is an event dedicated to facilitating discussions among leaders in early childhood education about advancements, hurdles, and trends in the sector. It fosters commercial exchanges between attendees and exhibitors.
This event not only offers a venue for business dealings but also acts as a dynamic forum for educators in the preschool sector to share insights and deliberate on the successes and challenges of early childhood education.
Source: BJKSE official website
The BJKSE is slated to take place at the Beijing International Exhibition Center from May 10 to 12, 2024. Experts anticipate it will attract over 10,000 professionals from preschools and kindergartens.
7. China Education Expo (CEE)
The CEE is known for being the largest student recruitment trade fair and networking event in China. It’s hosted by the China Education Association for International Exchange (CEAIE), mainly focusing on study abroad options, scholarship opportunities, and application processes.
In 2024, the CEE welcomed participation from over 100 international educational institutions from 25 different countries. The event will be held in China’s key cities, including Guangzhou, Shanghai, Chengdu, and Beijing, promising extensive coverage across leading markets.
As an important part of CACIE, the CEE will coincide with the exhibition’s schedule. Here are the details:
- Guangzhou Yuexiu International Congress Center (Oct 25-26)
- Shanghai Exhibition & Convention Center (Oct 26-27)
- Chengdu CYNN Hotel (Oct 29)
- Exhibition Hall, China National Convention Center (Oct 30-Nov 2)
- Convention Area, China National Convention Center (Oct 31-Nov 2)
Source: CEE Homepage
Who are the attendees of International Education Exhibitions in China?
International education fairs in China draw a diverse crowd keen on exploring global educational opportunities. These events are magnets for people aspiring to study abroad, educators seeking international collaborations, and industry professionals looking to network.
Representatives from universities and school districts also attend these events to showcase their programs, aiming to attract enrollees and business partners.
Why Should You Attend Education Exhibitions in China?
● Opportunity for Networking
Attending these fairs opens the door to invaluable networking opportunities. You’ll meet various industry professionals, educators, and students, fostering connections that could lead to fruitful collaborations and ventures.
● Gather Industry Information
These exhibitions are a goldmine of information, offering insights into the latest educational trends, technologies, and methodologies. As a foreign business entity, these trade events allow you to start your market research. It can also give you a competitive edge and inspire innovative approaches in your business.
● Explore Partnership Opportunities
Beyond networking and learning, these fairs provide a unique platform to explore potential partnerships with other educational institutions, technology providers, and service organizations. Such collaborations can enhance your offerings, extend your reach, and open up new avenues for growth and development.
How to Prepare for Education Conferences and Exhibitions in China?
1. Do your research about the events
Start by gathering detailed information about the conference or exhibition. Understand its focus, the attendees it attracts, and what you hope to achieve there. Reading this guide is a good start as it gives you an idea of its audience and themes, helping you determine if they align with your business goals.
2. Bring a local translator
Communication is key in China, and having a local interpreter can bridge any language barrier. This step is non-negotiable, especially if you’re participating as an exhibitor in these events and have little to no knowledge of speaking and comprehending the local language.
It allows you to engage more effectively with attendees, exhibitors, and other participants, ensuring your message is clearly understood.
3. Announce your participation in local social media platforms
Announcing your participation through Chinese social media platforms can significantly boost your visibility. Platforms such as Weibo, Douyin, or WeChat have vast user bases and can help spread the word about your presence and offerings at the event. Don’t forget to tailor your message to resonate with the local audience for maximum impact.
Quick Q&A
How big is the education market in China?
China’s education market is renowned worldwide for its rapid development, and its predicted annual revenue is $300 billion. Right now, the country has a student population of 290 million and 18 million teachers.
Ready To Dominate The Education Market In China? Get In Touch With Us Today!
Trying to get into the local education market is not an easy feat. As a foreign business, education exhibitions give you a chance to get to know the industry more closely and create organic opportunities.
At Sekkei Digital Group, we understand the dynamics and complexities of launching a brand in the Chinese education market. We can help you utilize the power of modern digital marketing, from creating content that resonates with your audience to improving your visibility on search engine platforms and social media channels. Contact us today to learn more!
