When WeChat launched Mini-Programs in 2017, it was met with skepticism. Today, this feature has created over 3.5 million sub-applications from various industries. More than 924 million monthly active users are also utilizing it, covering around 90% of the platform’s population.
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The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.
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The rise of online shopping trends has significantly accelerated the development of today’s Chinese market. Cosmetics brands, in particular, showed increased demand for the past few years, with over $15.49 billion predicted revenue in 2023.
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