Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.
Top 6 Social Commerce Platforms in China [Marketer’s Guide] Read More
WeChat remains the core of China’s social networking landscape. And thanks to its e-commerce features, international brands can sell their offerings to digitally connected Chinese customers. If you want to create a WeChat store for your business, you have the option to use third-party CRM systems like Weimob.
Setting up a Weimob WeChat Store [Step-by-Step Guide] Read More
Since the rise of social commerce platforms in China, Chinese consumers have been quite taken by livestream shopping trends. In fact, this continuous popularity has led the live commerce market to garner high total retail sales and gross merchandise value of 3.5 trillion yuan in 2022.
Live Commerce in China: 9 Trends New Marketers Should Know Read More
China’s growing population and digital readership are the very reason why international authors and publishers are eager to enter the Chinese market. And while its diversity opens opportunities to increase book sales and gain more visibility outside Western countries, selling books in China isn’t as simple as you think.
5 Key Websites to Sell Books in China [Full Marketing Guide] Read More
It’s no secret that China is the biggest e-commerce market in the world. And with the rise of the digital shopping phenomenon, cross-border online shoppers in the country enjoy access to a vast array of foreign goods from international companies. Beyond the allure of affordability, the convenience of online shopping further lured Chinese consumers into patronizing imported goods.
7 Best Cross-Border E-Commerce Platforms in China Read More
In this guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and how to get started.
Put simply, live commerce is the combination of online live-streaming with e-commerce. It can be thought of as teleshopping for the 21st century. What the television did for home shopping in the 1980s and 1990s, with companies like QVC becoming multi-billion-dollar juggernauts in just a decade or two, smartphones are doing for all shopping in the 21st century, at a significantly hastened pace.
Your 2022 Tmall Live-Streaming Guide Read More
In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.
Tmall Stores: Between Local & Cross-border e-Commerce Read More
