China’s rapidly developing alcohol market continues to provide exciting business opportunities for foreign wine producers, especially those looking for sustainable ways to export their brands to the Middle Kingdom.
How to Promote in the Chinese Wine Market [Strategies & Insights] Read More
Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.
Top 7 Weibo Campaign Tactics for Foreign Brands in 2023 Read More
Although Chinese watch brands have gained international recognition over the years, there’s no denying that the country’s local consumer market still strongly prefers foreign luxury watches.
Luxury Watch Market in China [Industry Overview & Marketing Tips] Read More
Global businesses aiming to expand in China often face a common dilemma: how to navigate China’s intricate digital landscape.
In this article, I’ll share my professional perspective on the difference between Western and Chinese digital marketing platforms and discuss how these factors helped shape SDG’s approach to assisting international businesses entering the Chinese market.
[Insights from SDG’s Founder] Challenges of Navigating China’s Digital Landscape Read More
New Chinese social media apps are emerging, each tailored to its unique niche. Joining these channels will not only increase brand awareness but also help you get closer to your target audience. Here are insights into niche Chinese social media platforms and the different methods foreign companies can use to attract users into patronizing their brands.
5 Niche Chinese Social Media Platforms for Your Business Read More
It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
As the pandemic restrictions dwindle, experts quickly noted how inbound and outbound tourism in China is slowly regaining its previous glory. With this positive market insight, Chinese consumers remain among the most sought-after groups in the travel retail industry.
7 China Retail Travel Market Trends You Must Know This 2023 Read More
With natural beauty trends dominating the local and global markets, skin care products are becoming more popular among Chinese consumers. The segment continues to show rapid growth every year, making it an indispensable part of China’s beauty and personal care market.
How Can Foreign Skincare Brands Enter China? [Guide & Tips] Read More
China has a distinct digital landscape, but we all know that a good KOL marketing campaign is always an effective strategy to captivate the fragmented Chinese consumer base. Like it or not, Chinese Key Opinion Leaders (KOL) wield substantial influence across major social media platforms in China. And while their prowess molds consumer habits and purchasing decisions, not all popular KOLs suit every brand’s target audience.
9 Hottest KOLs in China That Every Brand Must Work With Read More
