Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to […]
Social Search Optimization: How to Boost your Search Rankings with WeChat & RED Read More
With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has
KOL Marketing in China : Connecting Your Brands Read More
WeChat, the ever-present social networking app, with over 1 billion users, has brands scrambling to set up shop and optimize new ways of engaging with their audience through this all-encompassing
WeChat Mini Program for Audience Engagement Read More
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year,
China Social Media Impact Report 2017 Read More
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat. Well, in the same way that
How frequently do expats use WeChat? Read More
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how
What are WeChat mini-app stores and why should you care? Read More
Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Pay, and taking a closer look at the way it functions in Mainland
WeChat Pay Hong Kong: Different from Mainland China Read More
Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every
2016 WeChat Data Report Read More
It’s nice to have you back! If you’re reading this, you’re interested in advertising on WeChat and have therefore read our 3 previous advertisement guides before landing here. If not,
The Ultimate Guide to WeChat Public Account Ads Read More
Greetings WeChat friends and welcome to the 3rd edition of the Ultimate Guide to WeChat ads in which we’ll be taking a closer look at the Coupon ads that have
Part 3: The Ultimate Guide to WeChat Coupon Ads Read More
