Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer\’s mobile-first approach to […]
O2O Marketing: 2019 Strategy for Brand in China Read More
If you’re wondering what shopping will look like 10 years from now, then look to China for the answer. With approximately US $630 billion in sales in 2015, China has
Social Shopping for Ecommerce in China Read More
China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance
Digital Content Marketing: 3 Types you Should Know Read More
If you’ve taken part in a digital marketing event in China, you’ll know by now that the digital landscape is extensive and ever-changing. Even in a digital landscape where everything
TikTok for the Chinese Digital Marketing Sphere Read More
China is already more digitized than many spectators realize with one of the most active digital-investment and start-up ecosystems in the world. “Ecosystem” is a word that gets thrown around
From BAT China to TMD Shanghai: China’s New Digital Ecosystem Read More
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year,
China Social Media Impact Report 2017 Read More
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat. Well, in the same way that
How frequently do expats use WeChat? Read More
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how
What are WeChat mini-app stores and why should you care? Read More
Much has been said about the three-way battle between Chinese internet giants Baidu, Alibaba and Tencent (commonly referred to as China BAT) and the different digital fields in which they
Hongbao : The digital red envelope war in China Read More
Greetings fellow marketers and WeChat enthusiasts, today we’re going to be discussing WeChat’s main feature, the WeChat Pay, and taking a closer look at the way it functions in Mainland
WeChat Pay Hong Kong: Different from Mainland China Read More
