Hayco
UI/UX Design , Drupal Web Development
Hayco designs and manufactures a wide range of consumer goods for some of the world’s leading FMCG companies and retailers, specializing in plastics and brushes. Their products can be found in major supermarket around the world, from electric toothbrushes and shavers to baby bottles and sweeper mops. Headquartered in Hong Kong, with factories in China and the Dominican Republic, Hayco ships over 180 million products to 60 countries every year.
In 2015, Hayco launched their new website to a mixed response. Appear-ance, structure, presentation of content, and navigation all had to be re-thought. Most pressing, however, was user engagement—Hayco’s website was missing its “wow” factor, and potential clients were noticing.
What We Did
The goal of new website was clear: allow Hayco to showcase its strengths and put forth the best message possible through design. From the ground up, we built a clean, modern-feeling website with an intuitive navigation. The new website highlights the company’s history, reliability, technical expertise and the importance that Hayco places on building strong relationships with its partners.
What We did
The goal of new website was clear: allow Hayco to showcase its strengths and put forth the best message possible through design. From the ground up, we built a clean, modern-feeling website with an intuitive navigation. The new website highlights the company’s history, reliability, technical expertise and the importance that Hayco places on building strong relationships with its partners.
Web and UI/UX Design
Our design philosophy operates on a few simple principles.
Websites should be clean, simple, and easy to navigate. The days of clunky, Java-cluttered websites are long gone—there is no need to waste pre-cious resources on loading background music or flash animations. With a well-chosen color palate and the proper level of stimulation, users can focus on the important stuff without feeling overwhelmed or bored.
User-interface should be intuitive, without forcing users to spend precious time searching for key information. Navigating the website should not feel like a puzzle or a chore; utilizing an effective layout and and a properly ordered site map, Hayco’s can more efficiently get their message across to their clients.
Drupal
Using Drupal, Hayco would be able to easily integrate and manage important features such as user registration and admin-istration, RSS feeds, page layout customization, and system management. Form creation and call-to-action buttons, key to Hayco’s needs, could also be easily managed through Drupal. Drupal is the third most commonly used CMS, and is preferred for high-traffic websites.
Drupal’s user friendly and non-technical CMS framework allows Hayco to easily manage and interact with their website, while also ensuring that the website is fully functional and responsive across all devices.
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Related Work
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