Advertising

How Toutiao Advertising works for Businesses in China

July 26, 2023

International businesses have a myriad of options to attract local consumers, from traditional advertising methods and social media campaigns to boosting their presence in Chinese search engine platforms. Because of this, it’s not surprising if you haven’t heard of the Toutiao platform until now. However, it’s worth noting that there are over 332 million Toutiao users on the platform as of 2021.

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Toutiao Advertising 2023

The Ultimate Guide to WeChat Ads: Key Strategies & Practices

July 12, 2023

From being a simple messaging app, WeChat has become more than a communication platform. Over time, it turned into a digital space where brands can unlock a wider audience reach. As businesses learn the value of WeChat Advertising, they quickly learn that it requires more than just familiarity. It needs a deep understanding of its intricacies. That’s where we come in.

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WeChat Ads Strategies and Practices

Digital Advertising in China: Key Strategies and Best Practices

June 9, 2023

It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.

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Boosting Your Baidu Advertising with Jimuyu: Maximizing ROI and User Experience

May 25, 2023

In today’s digital landscape, where businesses strive to capture the attention of their target audience, Baidu Ads landing pages for PPC campaigns have become a vital component of successful marketing campaigns. A well-designed landing page can make all the difference in converting visitors into customers, driving revenue, and achieving marketing goals. And when it comes to tapping into the immense potential of the Chinese market, Baidu Jimuyu emerges as a powerful tool to optimize landing pages and maximize conversions.

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In-Feed Ads : Industry & Competitors Analysis

August 21, 2020

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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WeChat in-feeds

How Tapjoy, Applovin, Vungle, Unity make Gaming successful

May 29, 2020

Whether you enjoy the occasional mobile game yourself or know friends that do, it is hard to miss – Gaming has been on a meteoric rise. In 2020, almost half of the population (3.5 billion people) own a smartphone. The technology of our phones has been evolving at a staggering pace, allowing people to enjoy a level of mobile Gaming that has come to rival stand-alone consoles. With each year, the technology in mobile phones is getting exponentially better.

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The Fundamentals of Tencent Advertising in China

January 20, 2020

If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising. But what you may not know is that WeChat is only one of the major platforms that Tencent offers for advertising.

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Baidu SEM (PPC) vs SEO : Differences of Baidu Advertising

June 28, 2019

Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.

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Baidu SEO vs SEM

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