If you’re looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.
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It’s no secret that China is the biggest e-commerce market in the world. And with the rise of the digital shopping phenomenon, cross-border online shoppers in the country enjoy access to a vast array of foreign goods from international companies. Beyond the allure of affordability, the convenience of online shopping further lured Chinese consumers into patronizing imported goods.
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Along with the rise in disposable income and lasting perception that foreign brands have higher quality products, Chinese consumers are increasingly buying products though cross-border e-commerce. This growth in cross-border e-commerce offers an alternative gateway for foreign brands selling products, especially for overseas brands that lack the scale to establish a physical store in China.
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