In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.
Tmall Stores: Between Local & Cross-border e-Commerce Read More
Whether you enjoy the occasional mobile game yourself or know friends that do, it is hard to miss – Gaming has been on a meteoric rise. In 2020, almost half of the population (3.5 billion people) own a smartphone. The technology of our phones has been evolving at a staggering pace, allowing people to enjoy a level of mobile Gaming that has come to rival stand-alone consoles. With each year, the technology in mobile phones is getting exponentially better.
How Tapjoy, Applovin, Vungle, Unity make Gaming successful Read More
As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
Baidu SEO – the China Tips, the Search Approach Read More
Before you can expect any sort of traffic or sales online in China, you first need to impress the all-mighty gatekeeper of search engine visibility: Baidu. Just like the west,
Four Ways To Get Started With Content Marketing For Baidu Read More
For a while, many search marketers were wary of investing in Baidu search. Ranking organically was seen as a difficult task, especially among the plethora of ads littering the SERPs.
Why You Should Invest in Baidu SEO for 2017 & The Future Read More
As you probably know, the majority of SEO campaigns tend to revolve around the Google algorithm. While most search engines follow in Google’s footsteps algorithm and update-wise, Baidu however, does
How To Get Started With Baidu SEO Read More
Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year,
China Social Media Impact Report 2017 Read More
If you enjoy reading our articles but don’t live in China, you might wonder why so much of our content is focused on WeChat. Well, in the same way that
How frequently do expats use WeChat? Read More
Granted, the title might surprise you. Rest assured though, we certainly don’t mean to question the power of Google Adwords! What we’re really asking is “how much money is Google
How is Google Adwords making money in 2017? Read More
If you’ve been a regular reader for some time now, you might recall a piece we wrote back in September 2016 on the imminent release of WeChat mini-apps and how
What are WeChat mini-app stores and why should you care? Read More
