Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.
7 China SEO Strategies to Boost Your Brand This 2024 Read More
In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
As the Chinese search engine landscape continues to evolve, the options you can use for your SEO strategy also go beyond just Baidu. You may not know, but one of the major players making waves in today’s local industry is Microsoft Bing.
Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China Read More
Optimizing for search engines is an excellent way to amplify your marketing strategy. However, due to the Great Firewall policy implemented by the Chinese government, the platforms available to local users differ greatly from the West.
Baidu vs Google: 8 Key Differences Brands Should Remember Read More
Baidu is a platform you can’t skip when conducting SEO in China. Not only because it’s the dominant player in the market but also due to the fact that it has a more sophisticated search algorithm and extensive database than other search engines in the market.
Baidu SEO Guide: 10 Best Practices in the Chinese Market Read More
China’s rapidly developing alcohol market continues to provide exciting business opportunities for foreign wine producers, especially those looking for sustainable ways to export their brands to the Middle Kingdom.
How to Promote in the Chinese Wine Market [Strategies & Insights] Read More
Baidu, in China, is the mother of all local search engines. Despite plucky newcomer rivals like Sogou, Baidu still commands a 70-80% share of the online search market. As of 2021, it is the 7th most visited website in the entire world, despite around 90% of its visitors being from only one country. This should give an idea of not only the scale, but also the importance of Baidu for any brands looking to do business in China. If there is one place that brands should want to show up, it’s organic search engine results on Baidu.
Baidu SEO Website Optimization Strategies Read More
As China’s largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China’s rapidly growing digital market. However, optimizing your Baidu SEO can be challenging, particularly for businesses without a strong understanding of the Chinese digital landscape. To help you stay ahead of the curve, we’ve put together a comprehensive guide to the latest Baidu SEO trends for 2023.
Guide to Baidu SEO Best Practices in China Read More
China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.
F&B in China – B2B Digital Success Formula Read More
When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
HTTPS vs HTTP: For Your Chinese Website Read More
