China’s e-commerce landscape is rapidly evolving, now standing as one of the world’s largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.
Advertising in China: Best Strategies To Try This 2024 Read More
In today’s highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.
What is the Best Chinese Search Engine for Marketers in 2024? Read More
With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.
Baidu PPC: Ultimate Guide to Advertise on Baidu Read More
As you likely already know, China’s search engine market isn’t dominated by Google like the in the rest of the world. Google left the Chinese market way back in 2010 after it suffered from a cybersecurity attack that had originated within China. In place of Google several domestic Chinese search engines have risen up to dominate the market, with the most successful being Baidu.
Baidu SEO – the China Tips, the Search Approach Read More
Foreign companies pour money into Baidu SEM (Search Engine Marketing) and Baidu SEO (Baidu Search Engine Optimization) every year, and for good reason. No doubt, the right SEM campaign can
Baidu SEO Marketing Guide 2019 : Everything You Need to Know Read More
Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to
Social Search Optimization: How to Boost your Search Rankings with WeChat & RED Read More
