In the era of digitalization, China’s e-commerce market has continued to grow and adapt to meet the ever-changing demands of Chinese consumers and merchants. These developments have brought about the emergence of multiple e-commerce platforms and has led to the market dominance of Chinese online retail.
Tmall Stores: Between Local & Cross-border e-Commerce Read More
China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.
F&B in China – B2B Digital Success Formula Read More
China’s Fintech industry is continuing to develop as more and more companies look to expand into this constantly growing market.
2021 China Lead Generation Guide for Fintech Read More
When it comes to ranking higher on Baidu or Google, your website security is something that can make a difference. If you and a competitor are competing to take the top spot on a search engine, having https instead of http in your domain could be all it takes for you to rank higher. On top of that, easy accessibility on an insecure website is harmful for your brand’s image.
HTTPS vs HTTP: For Your Chinese Website Read More
In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.
In-Feed Ads : Industry & Competitors Analysis Read More
Every webmaster is no stranger to the Baidu algorithms, especially for those SEO practitioners that are targeting the Chinese market.
Baidu SEO Algorithms Must Read 2020 Read More
In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
Why B2B Businesses Should Leverage the Power of Marketing Automation Read More
Successfully growing your business requires tools capable of taking your business to the next level. This includes analytics tools that ensure your key marketing strategies are backed by reliable and up-to-date data on consumers, SEO management tools easily accessible by potential consumers, and competitive intelligence to keep you ahead of the game.
Leading Tools for SEO and Competitive Intelligence Read More
Making informed strategic business and marketing decisions require the right tools. Luckily, with the data technology readily available, key decisions can be made confidently and generate an impact for long term success.
Analytics Tools to Grow Your Business Read More
Whether you enjoy the occasional mobile game yourself or know friends that do, it is hard to miss – Gaming has been on a meteoric rise. In 2020, almost half of the population (3.5 billion people) own a smartphone. The technology of our phones has been evolving at a staggering pace, allowing people to enjoy a level of mobile Gaming that has come to rival stand-alone consoles. With each year, the technology in mobile phones is getting exponentially better.
How Tapjoy, Applovin, Vungle, Unity make Gaming successful Read More
