While China still represents a big growth opportunity for brands entering the market, brands need to be more measured and focus on delivering experiences to create authentic customer value. Brands […]
WeChat CRM: The New Era of Consumer Marketing on WeChat Read More
With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo.
What is weibo? Is Sina Weibo still Relevant for your Brand? Read More
These days, agencies more than often fail to mention that an overwhelming large number of international brands fall flat when marketing in China. With the largest middle class in the
Marketing in China: foreign campany avoids 3 Mistakes Read More
Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90\’s kid is spending carefree compared to their international peers. This group has a greater sense of
Digital Marketing in China: 90’s Kid is Spearheading the Future Read More
China’s BAT tech trinity are continuously in competition with each other and this time it’s over setting the trend for the post-app age with Baidu’s push into the mini program
Baidu Smart Programs: The Race to the Post-App Era with WeChat Mini Programs Read More
Since its launch in 2011, WeChat has continuously shocked the mobile application industry with its groundbreaking developments and functions to create an app for everything. The tech giant has reached 1.08
All Things WeChat: Stats, Features & Updates that will Kickstart your Business in China Read More
In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it’s vital for brands to make sure that they have a diversified Key Opinion
KOL Marketing: 2020 Campaign Strategy in China Read More
The New Year is upon us and moving forward at full speed. If you’ve got plans to increase sales in China through website traffic, then a better understanding of the
Tips to Increase Your Baidu SEO Ranking and Things to Avoid Read More
Digital marketing on WeChat, simply put, cannot be ignored. In the mobile-first world of China, WeChat has built a ‘mobile lifestyle’ touching various aspects of users’ lives, with 60% of
WeChat Marketing: Top Strategies from Agency in Hong kong Read More
Whether it’s Facebook and Twitter in the West or the unparalleled growth of WeChat and Little Red Book App in the East, social platforms have essentially become a catalyst to
Social Search Optimization: How to Boost your Search Rankings with WeChat & RED Read More
