Digital entrepreneur and co-founder of Sekkei Digital Group, David has more than 13 years of experience in helping foreign companies expand their visibility in China.
There\’s nothing new about curating the news and aggregating content, but it goes without saying that content discovery has drastically changed in the past decade. Now consumers expect a frictionless delivery and readily-available […]
Toutiao: The Rise of the News Aggregation Giant Read More
China’s frequently growing middle class and younger generation are continually contributing to the rapid growth of the luxury goods market. Just as e-commerce is becoming more social — social media
Little red book app: Paving the way for Social Shopping in China Read More
Customer or brand loyalty is considered to be the bread and butter of what keeps business alive especially when Marketing to Chinese Consumers. Thanks to the digital era, a brand’s
6 Tips for Marketing to Chinese Consumers Read More
China is the second largest economy in the world – and the fastest growing. If you want to succeed in the Chinese market, then you need to be aware of
Localization Strategy: How to get started Marketing in China Read More
China’s internet population just passed a major milestone with 802 million people now actively using the internet and over 81.1 percent of the population are search engine users. Over 60%
Beginner’s Guide to Baidu Marketing Read More
With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has
KOL Marketing in China : Connecting Your Brands Read More
China has firmly established itself as a global leader in consumer-oriented digital technologies and has enjoyed development rates unmatched in any other country across the world. It is the world’s
Marketing in China: 5 reasons for Foreign Brands Read More
There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile
How the Rise of Short Videos Platforms is Important for your Brand Read More
WeChat Marketing is a critical marketing tool for any brand in China and has developed into an industry in its own right. One of the most striking features of WeChat
WeChat SEO: WeChat Search Features Brands Should Know Read More
Brands in China are going beyond their regular online marketing efforts by implementing creative and innovative online to offline (O2O) strategies to capitalize on the Chinese consumer\’s mobile-first approach to
O2O Marketing: 2019 Strategy for Brand in China Read More
