David

Digital entrepreneur and co-founder of Sekkei Digital Group, David has more than 13 years of experience in helping foreign companies expand their visibility in China.

Baidu SEM (PPC) vs SEO : Differences of Baidu Advertising

Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.

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Baidu SEO vs SEM

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