live commerce Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 21 May 2024 06:40:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png live commerce Archives | Sekkei Digital Group 32 32 211799279 520 Festival in China: Unofficial Chinese Valentine’s Day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/?utm_source=rss&utm_medium=rss&utm_campaign=520-festival-in-china-unofficial-chinese-valentines-day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/#respond Mon, 20 May 2024 02:40:51 +0000 https://sekkeidigitalgroup.com/?p=34535 Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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]]> https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/feed/ 0 34535 How Does WeChat Live Streaming Work? [Guide For New Marketers] https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-wechat-live-streaming-work https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/#respond Fri, 01 Mar 2024 04:49:56 +0000 https://sekkeidigitalgroup.com/?p=33457 Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.

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]]> https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/feed/ 0 33457 China 2022 Annual Report on Live Commerce: 12 Insights https://sekkeidigitalgroup.com/live-commerce-china-2022-annual-report/?utm_source=rss&utm_medium=rss&utm_campaign=live-commerce-china-2022-annual-report https://sekkeidigitalgroup.com/live-commerce-china-2022-annual-report/#respond Wed, 13 Jul 2022 17:00:18 +0000 https://sekkeidigitalgroup.com/?p=20124 From a recent report released by the Chinese company YouWant (specialized in live commerce and Chinese social media data), Sekkei Studio has summed up 12 main insights on Live Commerce in 2022 China. Factors like products type, price, shoppers age, gender, Chinese calendar events and eCommerce features are influencing the Chinese Live Commerce trends in a unique way. This article is a summarized version of this insightful report.

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