Baidu PPC Archives | Sekkei Digital Group

How To Run Baidu PPC Advertising Campaigns [Tips & Strategies]

SDG — Sat, 27 Apr 2024 16:00:15 +0000

Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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Food Advertisements in China: How Does It Work? [Insights & Tips]

SDG — Sun, 04 Feb 2024 05:06:50 +0000

As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?

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China International Import Expo – CIIE [Marketing Guide]

SDG — Wed, 18 Oct 2023 02:17:12 +0000

The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?

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Digital Advertising in China: Key Strategies and Best Practices

David — Fri, 09 Jun 2023 09:43:00 +0000

It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.

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Boosting Your Baidu Advertising with Jimuyu: Maximizing ROI and User Experience

Clervie Le Du — Thu, 25 May 2023 05:02:32 +0000

In today's digital landscape, where businesses strive to capture the attention of their target audience, Baidu Ads landing pages for PPC campaigns have become a vital component of successful marketing campaigns. A well-designed landing page can make all the difference in converting visitors into customers, driving revenue, and achieving marketing goals. And when it comes to tapping into the immense potential of the Chinese market, Baidu Jimuyu emerges as a powerful tool to optimize landing pages and maximize conversions.

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2021 China Lead Generation Guide for Fintech

SDG — Mon, 31 May 2021 06:45:18 +0000

China’s Fintech industry is continuing to develop as more and more companies look to expand into this constantly growing market.

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Baidu PPC: Ultimate Guide to Advertise on Baidu

David — Fri, 22 Nov 2019 09:00:38 +0000

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.

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Baidu SEM (PPC) vs SEO : Differences of Baidu Advertising

David — Fri, 28 Jun 2019 09:00:07 +0000

Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.

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