advertising Archives | Sekkei Digital Group

Kuaishou Marketing Guide in China

SDG — Tue, 07 May 2024 16:00:42 +0000

If you're looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.

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How To Run Baidu PPC Advertising Campaigns [Tips & Strategies]

SDG — Sat, 27 Apr 2024 16:00:15 +0000

Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More]

SDG — Thu, 04 Jan 2024 16:00:19 +0000

Weibo is among the largest Chinese social media platforms next to WeChat. With its high engagement rate and massive 600 million user base, the platform serves as an excellent place for quick and efficient promotion.

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How Toutiao Advertising works for Businesses in China

David — Tue, 25 Jul 2023 16:00:16 +0000

International businesses have a myriad of options to attract local consumers, from traditional advertising methods and social media campaigns to boosting their presence in Chinese search engine platforms. Because of this, it’s not surprising if you haven’t heard of the Toutiao platform until now. However, it’s worth noting that there are over 332 million Toutiao users on the platform as of 2021.

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In-Feed Ads : Industry & Competitors Analysis

David — Fri, 21 Aug 2020 09:00:59 +0000

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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