B2B marketing Archives | Sekkei Digital Group

7 Strategies for B2B Marketing in China [Baidu, WeChat, & More]

David — Wed, 30 Aug 2023 16:00:48 +0000

It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.

The post 7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] appeared first on Sekkei Digital Group.

F&B in China – B2B Digital Success Formula

SDG — Wed, 16 Jun 2021 11:00:58 +0000

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

The post F&B in China – B2B Digital Success Formula appeared first on Sekkei Digital Group.

Why B2B Businesses Should Leverage the Power of Marketing Automation

David — Fri, 31 Jul 2020 09:00:27 +0000

In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.

The post Why B2B Businesses Should Leverage the Power of Marketing Automation appeared first on Sekkei Digital Group.

How effective is LinkedIn for B2B Marketing in China

David — Fri, 10 Jan 2020 09:00:02 +0000

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.

The post How effective is LinkedIn for B2B Marketing in China appeared first on Sekkei Digital Group.