Chinese social media Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:09:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Chinese social media Archives | Sekkei Digital Group 32 32 211799279 The Future of Female Gaming in China [Top Market Trends] https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-female-gaming-in-china https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/#respond Tue, 30 Apr 2024 03:33:31 +0000 https://sekkeidigitalgroup.com/?p=34135 China still holds the title of the world's second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?

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]]> https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/feed/ 0 34135 How Does Youku Advertising Work? [Account Types and Ad Formats] https://sekkeidigitalgroup.com/how-does-youku-advertising-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-youku-advertising-work https://sekkeidigitalgroup.com/how-does-youku-advertising-work/#respond Wed, 17 Apr 2024 03:37:10 +0000 https://sekkeidigitalgroup.com/?p=33989 For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.

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]]> https://sekkeidigitalgroup.com/how-does-youku-advertising-work/feed/ 0 33989 Tapping into Ultra-High Net-Worth Individuals (UHNWI) in China https://sekkeidigitalgroup.com/ultra-high-net-worth-individuals-uhnwi-china/?utm_source=rss&utm_medium=rss&utm_campaign=ultra-high-net-worth-individuals-uhnwi-china https://sekkeidigitalgroup.com/ultra-high-net-worth-individuals-uhnwi-china/#respond Tue, 02 Apr 2024 04:56:08 +0000 https://sekkeidigitalgroup.com/?p=33814 Targeting the right audience is one of the most critical indicators of a successful digital marketing strategy in China. Among the country's segmented consumer groups, the wealthy Chinese demographic presents a ripe opportunity for financial management firms and other foreign entrepreneurs.

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]]> https://sekkeidigitalgroup.com/ultra-high-net-worth-individuals-uhnwi-china/feed/ 0 33814 Weibo vs. WeChat: 7 Key Differences You Should Know https://sekkeidigitalgroup.com/weibo-vs-wechat-7-differences-you-should-know/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-vs-wechat-7-differences-you-should-know https://sekkeidigitalgroup.com/weibo-vs-wechat-7-differences-you-should-know/#respond Sun, 08 Oct 2023 16:00:53 +0000 https://newsite.sekkeistudio.com/weibo-vs-wechat/ Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.

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]]> https://sekkeidigitalgroup.com/weibo-vs-wechat-7-differences-you-should-know/feed/ 0 2130 Promoting Overseas Schools in China: Insights & Strategies https://sekkeidigitalgroup.com/promoting-overseas-schools-to-chinese-students/?utm_source=rss&utm_medium=rss&utm_campaign=promoting-overseas-schools-to-chinese-students https://sekkeidigitalgroup.com/promoting-overseas-schools-to-chinese-students/#respond Thu, 29 Jun 2023 16:00:26 +0000 https://sekkeidigitalgroup.com/?p=20226 According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.

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]]> https://sekkeidigitalgroup.com/promoting-overseas-schools-to-chinese-students/feed/ 0 20226 China Social Media Impact Report 2017 https://sekkeidigitalgroup.com/china-social-media-report-2017/?utm_source=rss&utm_medium=rss&utm_campaign=china-social-media-report-2017 https://sekkeidigitalgroup.com/china-social-media-report-2017/#respond Thu, 27 Jul 2017 09:44:14 +0000 https://newsite.sekkeistudio.com/china-social-media-report-2017/ Kantar, the data, insight and consultancy division of WPP, has released its fourth annual China Social Media Impact report. As opposed to other social media reports published during the year, […]

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]]> https://sekkeidigitalgroup.com/china-social-media-report-2017/feed/ 0 2431 2016 WeChat Data Report https://sekkeidigitalgroup.com/2016-wechat-data-report/?utm_source=rss&utm_medium=rss&utm_campaign=2016-wechat-data-report https://sekkeidigitalgroup.com/2016-wechat-data-report/#respond Tue, 03 Jan 2017 06:35:27 +0000 https://newsite.sekkeistudio.com/2016-wechat-data-report/ Tencent has announced its 2016 WeChat Data Report at the WeChat Workshop Pro Edition that took place in Guangzhou on December 28th. According to the research, 50% of users use WeChat every […]

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]]> https://sekkeidigitalgroup.com/2016-wechat-data-report/feed/ 0 2154 Chinese reality TV: The rise of live streaming apps https://sekkeidigitalgroup.com/live-streaming-apps/?utm_source=rss&utm_medium=rss&utm_campaign=live-streaming-apps https://sekkeidigitalgroup.com/live-streaming-apps/#respond Fri, 21 Oct 2016 07:15:53 +0000 https://newsite.sekkeistudio.com/live-streaming-apps/ Whether you’re into it or not, live streaming is something you’ve most certainly come across in China. Not to say that live streaming doesn’t exist elsewhere (it does), but these […]

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]]> https://sekkeidigitalgroup.com/live-streaming-apps/feed/ 0 6504 WeChat KOL: The Ultimate Guide For Marketing https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-kols/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-guide-to-wechat-kols https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-kols/#respond Thu, 11 Aug 2016 09:05:37 +0000 https://newsite.sekkeistudio.com/the-ultimate-guide-to-wechat-kols/ Greetings WeChat enthusiasts and welcome to our second edition of the ultimate WeChat advertising guide in which we’ll be discussing advertising through Key Opinion Leaders, commonly known as KOLs. For […]

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