omnichannel Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Wed, 01 May 2024 09:25:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png omnichannel Archives | Sekkei Digital Group 32 32 211799279 Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? https://sekkeidigitalgroup.com/chinese-beauty-standards-affect-how-women-buy-cosmetics-china/?utm_source=rss&utm_medium=rss&utm_campaign=chinese-beauty-standards-affect-how-women-buy-cosmetics-china https://sekkeidigitalgroup.com/chinese-beauty-standards-affect-how-women-buy-cosmetics-china/#respond Thu, 25 Apr 2024 16:00:10 +0000 https://newsite.sekkeistudio.com/cosmetics-marketing/ The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.

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