tmall Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:08:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png tmall Archives | Sekkei Digital Group 32 32 211799279 Top 6 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Tue, 21 May 2024 16:00:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

The post Top 6 Social Commerce Platforms in China [Marketer’s Guide] appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 520 Festival in China: Unofficial Chinese Valentine’s Day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/?utm_source=rss&utm_medium=rss&utm_campaign=520-festival-in-china-unofficial-chinese-valentines-day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/#respond Mon, 20 May 2024 02:40:51 +0000 https://sekkeidigitalgroup.com/?p=34535 Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

The post 520 Festival in China: Unofficial Chinese Valentine’s Day appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/feed/ 0 34535 Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market https://sekkeidigitalgroup.com/cosmetics-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetics-trends-in-china https://sekkeidigitalgroup.com/cosmetics-trends-in-china/#respond Fri, 10 May 2024 16:00:08 +0000 https://sekkeidigitalgroup.com/?p=20141 China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

The post Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/cosmetics-trends-in-china/feed/ 0 20141 Women’s Day in China: How Does It Impact Chinese Consumers? https://sekkeidigitalgroup.com/womens-day-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=womens-day-in-china https://sekkeidigitalgroup.com/womens-day-in-china/#respond Mon, 25 Mar 2024 03:56:29 +0000 https://sekkeidigitalgroup.com/?p=33662 Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

The post Women’s Day in China: How Does It Impact Chinese Consumers? appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/womens-day-in-china/feed/ 0 33662 8 New Digital Marketing Trends in China [2024 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Mon, 11 Mar 2024 16:00:03 +0000 https://sekkeidigitalgroup.com/?p=29887 With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

The post 8 New Digital Marketing Trends in China [2024 Insights] appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 How China’s digital ecosystem is moving ahead of the rest https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/?utm_source=rss&utm_medium=rss&utm_campaign=how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/#respond Mon, 05 Feb 2024 16:00:55 +0000 https://newsite.sekkeistudio.com/chinese-digital-ecosystem/ China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.

The post How China’s digital ecosystem is moving ahead of the rest appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/how-chinas-digital-ecosystem-is-moving-ahead-of-the-rest/feed/ 0 2117 Food Advertisements in China: How Does It Work? [Insights & Tips] https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=food-advertisements-in-china-how-does-it-work https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/#respond Sun, 04 Feb 2024 05:06:50 +0000 https://sekkeidigitalgroup.com/?p=33290 As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?

The post Food Advertisements in China: How Does It Work? [Insights & Tips] appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/food-advertisements-in-china-how-does-it-work/feed/ 0 33290 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=5-chinese-new-year-marketing-campaign-strategies https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/#respond Wed, 24 Jan 2024 11:59:20 +0000 https://sekkeidigitalgroup.com/?p=33177 The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.

The post 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/feed/ 0 33177 Top Chinese Social Media Platforms in 2024: A Comprehensive Guide for Marketers https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/?utm_source=rss&utm_medium=rss&utm_campaign=top-chinese-social-media-platforms-2024 https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/#respond Sun, 14 Jan 2024 16:00:37 +0000 https://sekkeidigitalgroup.com/?p=30631 According to the 2023 statistics, there are approximately more than one billion Chinese internet users worldwide. With around 76% of the country's population transacting online, it's no wonder more businesses are pouring efforts into their local social media marketing strategies.

The post Top Chinese Social Media Platforms in 2024: A Comprehensive Guide for Marketers appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/feed/ 0 30631 11 Best Chinese Marketplaces for Beauty Brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/?utm_source=rss&utm_medium=rss&utm_campaign=best-chinese-marketplaces-for-beauty-brands https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/#respond Wed, 13 Dec 2023 10:00:15 +0000 https://sekkeidigitalgroup.com/?p=32747 The rise of online shopping trends has significantly accelerated the development of today’s Chinese market. Cosmetics brands, in particular, showed increased demand for the past few years, with over $15.49 billion predicted revenue in 2023.

The post 11 Best Chinese Marketplaces for Beauty Brands appeared first on Sekkei Digital Group.

]]> https://sekkeidigitalgroup.com/best-chinese-marketplaces-for-beauty-brands/feed/ 0 32747