Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
WeChat remains the core of China’s social networking landscape. And thanks to its e-commerce features, international brands can sell their offerings to digitally connected Chinese customers. If you want to create a WeChat store for your business, you have the option to use third-party CRM systems like Weimob.
Setting up a Weimob WeChat Store [Step-by-Step Guide] Read More
Did you know that Douyin is the second most popular social media app in the Chinese market? In fact, this platform has garnered an enormous user base of over 750 million daily active users in 2024. Since its catapult to fame, this channel has become the go-to app for businesses to connect with Chinese consumers.
How to Open a Douyin E-commerce Store [Full Guide for New Brands] Read More
Are you planning to conduct business operations in China or seek partnerships with Chinese companies? If your answer is yes, chances are you’re wondering what business licenses you’ll need. We know that complying with local regulations and requirements can be tricky, especially for foreign companies and investors entering the Chinese market for the first time.
How to Obtain a Business License in China [Step-by-Step Guide] Read More
China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
WeChat is a Chinese social media platform highly utilized and trusted by many businesses for its personalized marketing functions. With over 1.34 billion users in the country, it’s the perfect online channel to connect with potential and existing customers in China.
WeChat CRM Integration – How Does it Work? Read More
If you’re looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.
Kuaishou Marketing Guide in China Read More
Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.
TikTok vs Kuaishou: Hottest Short Video Platforms in China Read More
Key Opinion Leaders (KOLs) used to be the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers as a more credible source of valuable insights.
Finding a KOC in China [Step-by-Step Guide] Read More
China still holds the title of the world’s second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?
The Future of Female Gaming in China [Top Market Trends] Read More
