Weibo Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:07:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Weibo Archives | Sekkei Digital Group 32 32 211799279 Advertising in China: Best Strategies To Try This 2024 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Tue, 28 May 2024 16:00:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 Sina Weibo Marketing Guide: Everything You Need to Know https://sekkeidigitalgroup.com/weibo-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=weibo-marketing-guide https://sekkeidigitalgroup.com/weibo-marketing-guide/#respond Thu, 23 May 2024 16:00:19 +0000 https://newsite.sekkeistudio.com/weibo-marketing-guide/ Sina Weibo was once heralded as the only social media platform in Mainland China, but the rise of WeChat and Toutiao ultimately overshadowed its past glory within the local digital landscape. Nevertheless, despite the arrival of these popular social media platforms, Weibo remains one of the most extensive tools for launching advertising and marketing campaigns. ]

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]]> https://sekkeidigitalgroup.com/weibo-marketing-guide/feed/ 0 6536 Top 6 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Tue, 21 May 2024 16:00:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

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]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 520 Festival in China: Unofficial Chinese Valentine’s Day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/?utm_source=rss&utm_medium=rss&utm_campaign=520-festival-in-china-unofficial-chinese-valentines-day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/#respond Mon, 20 May 2024 02:40:51 +0000 https://sekkeidigitalgroup.com/?p=34535 Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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]]> https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/feed/ 0 34535 How to Tap Into China’s Energy Drink Market [Strategies & Trends] https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-tap-into-chinas-energy-drink-market https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/#respond Wed, 20 Mar 2024 03:54:34 +0000 https://sekkeidigitalgroup.com/?p=33625 Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.

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]]> https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/feed/ 0 33625 8 New Digital Marketing Trends in China [2024 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Mon, 11 Mar 2024 16:00:03 +0000 https://sekkeidigitalgroup.com/?p=29887 With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

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]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 5 Chinese New Year Marketing Campaign Strategies [Brand Guide] https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=5-chinese-new-year-marketing-campaign-strategies https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/#respond Wed, 24 Jan 2024 11:59:20 +0000 https://sekkeidigitalgroup.com/?p=33177 The lunar new year is right around the corner! For foreign brands in China, it’s a golden opportunity to resonate with the local market through traditional Chinese culture and festivities. Last year, this festive season generated $2.2 trillion in e-commerce sales for China. With Chinese consumers ready to spend their money during this public holiday, your marketing strategy must be on point.

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]]> https://sekkeidigitalgroup.com/5-chinese-new-year-marketing-campaign-strategies/feed/ 0 33177 Guide to KOL Marketing in China: How to Get Started for 2024 https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=kol-marketing-guide-in-china https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/#respond Mon, 15 Jan 2024 16:00:33 +0000 https://sekkeidigitalgroup.com/?p=27181 Admit it or not, KOLs (Key Opinion Leaders) are the driving force behind successful brand endorsements in today’s top Chinese social media platforms. This effective marketing strategy has a rich history and continues to evolve in the digital era. Chinese KOLs have become synonymous with authority and trust, allowing them to endorse various topics and lifestyles to their niche audience.

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]]> https://sekkeidigitalgroup.com/kol-marketing-guide-in-china/feed/ 0 27181 Top Chinese Social Media Platforms in 2024: A Comprehensive Guide for Marketers https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/?utm_source=rss&utm_medium=rss&utm_campaign=top-chinese-social-media-platforms-2024 https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/#respond Sun, 14 Jan 2024 16:00:37 +0000 https://sekkeidigitalgroup.com/?p=30631 According to the 2023 statistics, there are approximately more than one billion Chinese internet users worldwide. With around 76% of the country's population transacting online, it's no wonder more businesses are pouring efforts into their local social media marketing strategies.

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]]> https://sekkeidigitalgroup.com/top-chinese-social-media-platforms-2024/feed/ 0 30631 5 Key Trends For High-End Cosmetics Market in China [Full Guide] https://sekkeidigitalgroup.com/high-end-cosmetics-market-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=high-end-cosmetics-market-in-china https://sekkeidigitalgroup.com/high-end-cosmetics-market-in-china/#respond Mon, 11 Dec 2023 09:05:21 +0000 https://sekkeidigitalgroup.com/?p=32698 The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.

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