WeChat Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:08:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png WeChat Archives | Sekkei Digital Group 32 32 211799279 Advertising in China: Best Strategies To Try This 2024 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Tue, 28 May 2024 16:00:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 Top 6 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Tue, 21 May 2024 16:00:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

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]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 520 Festival in China: Unofficial Chinese Valentine’s Day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/?utm_source=rss&utm_medium=rss&utm_campaign=520-festival-in-china-unofficial-chinese-valentines-day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/#respond Mon, 20 May 2024 02:40:51 +0000 https://sekkeidigitalgroup.com/?p=34535 Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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]]> https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/feed/ 0 34535 Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market https://sekkeidigitalgroup.com/cosmetics-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetics-trends-in-china https://sekkeidigitalgroup.com/cosmetics-trends-in-china/#respond Fri, 10 May 2024 16:00:08 +0000 https://sekkeidigitalgroup.com/?p=20141 China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

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]]> https://sekkeidigitalgroup.com/cosmetics-trends-in-china/feed/ 0 20141 Hotel Marketing in China: Tapping into Chinese Luxury Travelers https://sekkeidigitalgroup.com/hotel-marketing-in-china-chinese-luxury-travelers/?utm_source=rss&utm_medium=rss&utm_campaign=hotel-marketing-in-china-chinese-luxury-travelers https://sekkeidigitalgroup.com/hotel-marketing-in-china-chinese-luxury-travelers/#respond Fri, 12 Apr 2024 06:10:06 +0000 https://sekkeidigitalgroup.com/?p=33876 Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.

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]]> https://sekkeidigitalgroup.com/hotel-marketing-in-china-chinese-luxury-travelers/feed/ 0 33876 WeChat Marketing Guide: How To Utilize China’s Super App https://sekkeidigitalgroup.com/wechat-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=wechat-marketing-guide https://sekkeidigitalgroup.com/wechat-marketing-guide/#respond Tue, 26 Mar 2024 16:00:45 +0000 https://newsite.sekkeistudio.com/tips-to-fully-utilize-wechat-marketing/ The WeChat app remains undisputed among the top social media platforms in China. In 2024, it garnered over 1.3 billion monthly active users, covering more than 87% of the country’s internet population.

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]]> https://sekkeidigitalgroup.com/wechat-marketing-guide/feed/ 0 2597 How to Tap Into China’s Energy Drink Market [Strategies & Trends] https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-tap-into-chinas-energy-drink-market https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/#respond Wed, 20 Mar 2024 03:54:34 +0000 https://sekkeidigitalgroup.com/?p=33625 Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.

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]]> https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/feed/ 0 33625 8 New Digital Marketing Trends in China [2024 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Mon, 11 Mar 2024 16:00:03 +0000 https://sekkeidigitalgroup.com/?p=29887 With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

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]]> https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/feed/ 0 29887 How Does WeChat Live Streaming Work? [Guide For New Marketers] https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-wechat-live-streaming-work https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/#respond Fri, 01 Mar 2024 04:49:56 +0000 https://sekkeidigitalgroup.com/?p=33457 Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.

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]]> https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/feed/ 0 33457 Winning Over Chinese Millennials: Trends & Spending Habits https://sekkeidigitalgroup.com/chinese-millennials-trends-and-spending-habits/?utm_source=rss&utm_medium=rss&utm_campaign=chinese-millennials-trends-and-spending-habits https://sekkeidigitalgroup.com/chinese-millennials-trends-and-spending-habits/#respond Thu, 22 Feb 2024 10:00:58 +0000 https://sekkeidigitalgroup.com/?p=33361 The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.

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